Design, development, and validation of a module: Learning module on purposive communication for college students

Abstract

This study aimed to design, develop and validate a Module in Purposive Communication course and looked into its acceptability based on the criteria on content, presentation or physical aspect, and instructional design. The study used the Analysis, Design, Development, Implementation, Evaluation (ADDIE) Model in the development of a Module. Prior to the design of the Module, an evaluation of its context was made. This was through the Analyses of CMO 20, s. 2013, Learners Background, Teachers/Faculty Background, Learning Condition, Existing Instructional Strategies, and Purposive Communication course content. In the data-gathering, a survey questionnaire adapted from Munby's Communication Needs Processor was utilized. From the result of the analysis of these data emerged the Instructional Model ICARE as the framework of the Module. Data from the analysis and the design phase were content analyzed and the result led to the development of the module. To validate the Module, a researcher-made Instructional Material Evaluation Instrument fully-validated by experts was used. Validated Module was sent to implementation through Pretest-tryout-Post-test sequence. The output of the Module was then evaluated in terms of process and product. Process result showed a higher mean score in the Post-test after exposing the students to the Module. Moreover, Module validation resulted to a Very Acceptable rating from the Jurors. In addition, modular instruction was perceived advantageous and helpful by students and teachers, as revealed by the thematic analysis of their perception on this method of instruction. Product evaluation, on its part, showed a general acceptability of the Module according to the teacher/user with regard to the use of the product. With the positive response from the learners, it was hereby recommended that a parallel study be conducted and that the same process be followed in designing and developing a Module.